When choosing Gamma you buy more than a sofa made in Italy. In fact, the concept of made in Italy has no real value on its own. Many companies push this concept forward to their clientele to justify a higher price that sometimes has no real foundation. All they are selling is a tag or a logo that says where that product is made (supposedly at least). Made in Italy is a concept that should define a working methodology based on secular tradition and experience, on continuous research and innovation, on the respect for certain values and principles, and on the meticular selection of the materials employed in the manufacturing processes.